Judul : Landing Page Optimization: Craft A Landing Page That Converts
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Landing Page Optimization: Craft A Landing Page That Converts
Landing Page Optimization
When done correctly, a landing page can gather leads or make sales around the clock. Realistically, marketers should expect to test and tune their page to optimize it. However, by including these elements, you should be able to craft a very good page right off the bat.
A/B Testing
You should always have two or more pages posted of your landing page so that you can see with one converts or performs the best. Just create different versions of your page and make sure that you keep track of the element that you are testing. If you aren't using software to track, only change one thing at a time so you know exactly what works and what doesn't. There are software tools available that can help you with your testing.
Landing Page Optimization: Use Attractive And Concise Headlines
Internet users are very impatient. Knowing this, good landing page developers work to craft headlines that can quickly attract attention and make page visitors eager to learn more. Be sure that your headline is short and snappy, letting the reader know what your product is about. Add a persuasive subheadline to convince the reader to stay on the page. Go into a little more detail than in your headline.
Images
Because we process images faster, having a large picture on your landing page can help. If you are selling a service be sure that the image is relevant to the service. If you are selling a product, make sure that you have a high-quality image of it displayed.
The Benefits
Many beginners will add the product or service features instead of the benefits. You must let the reader know what's in it for them. Creating bullet points of all the benefits is an effective way of grabbing the reader's attention and letting them know just how this product or service can help.
Landing Page Optimization: Craft A Good Call To Action
Good salespeople know that they need to ask for a sale. This is true of landing pages, too. Never leave visitors guessing about what they need to do next. All content on the page should lead up to getting a visitor to perform a desired act.
If the page does not clearly tell the visitor what is expected of them, how will they know? Of course, that means that marketers need to set clear goals for each and every landing page. Also, be sure that you are not trying to do too much with your landing page. However, in some cases, it might be just fine to have a sales page that also collect leads for visitors who are not quite ready to buy.
Your Form
The fold is the top part of a page that a visitors sees without having to scroll down any further. Always insert a call to action on the top of the page where it is immediately visible. Never make your visitors hunt around for your forms or buttons.
You may need to test the placement of your form in order to get it just right. Many have done well with the form on the top and right, while some have more success with their form at the bottom of the visible space. It's all a matter of testing.
Landing Page Optimization: Set Goals For Each Landing Page
Before marketers create any text, choose forms, or select graphics, it is important to have a clear goal in mind. If the page is supposed to collect prospects or make sales, it can be designed to perform these functions very well. In some cases, it might also be alright to have a secondary goal. However, this is actually riskier and should be tested out.
If you used Adwords to get people to your landing page, you know that the quality score has to be good. Always make sure that the paid advertisement relates to the landing page very closely. The more consistent that the ad and landing page are, the higher the quality score will be. This can result in much cheaper bid prices, so even pages that don't convert that well can be profitable.
Read also,
The way in Which We Use Adwords Keyword Planner Competition Level Data is Totally Wrong!
Crafting ideal landing pages is both an art and a science. While you can get close to your mark on the first try, you must never stop tweaking and testing your page to make it even better.
Author Bio:
Brock Hamilton is a successful entrepreneur and internet marketer. To read about the latest tips and advice on boosting your income visit his site, Income.com today.
Message: I hope that you have enjoyed 'Landing Page Optimization: Craft A Landing Page That Converts' article. However, if you want me to deliver more items, then please share my post. You can use Social Sharing Widget provided at the end of every post. After all, Sharing is Caring!
When done correctly, a landing page can gather leads or make sales around the clock. Realistically, marketers should expect to test and tune their page to optimize it. However, by including these elements, you should be able to craft a very good page right off the bat.
A/B Testing
You should always have two or more pages posted of your landing page so that you can see with one converts or performs the best. Just create different versions of your page and make sure that you keep track of the element that you are testing. If you aren't using software to track, only change one thing at a time so you know exactly what works and what doesn't. There are software tools available that can help you with your testing.
Landing Page Optimization: Use Attractive And Concise Headlines
Internet users are very impatient. Knowing this, good landing page developers work to craft headlines that can quickly attract attention and make page visitors eager to learn more. Be sure that your headline is short and snappy, letting the reader know what your product is about. Add a persuasive subheadline to convince the reader to stay on the page. Go into a little more detail than in your headline.
Images
Because we process images faster, having a large picture on your landing page can help. If you are selling a service be sure that the image is relevant to the service. If you are selling a product, make sure that you have a high-quality image of it displayed.
The Benefits
Many beginners will add the product or service features instead of the benefits. You must let the reader know what's in it for them. Creating bullet points of all the benefits is an effective way of grabbing the reader's attention and letting them know just how this product or service can help.
Landing Page Optimization: Craft A Good Call To Action
Good salespeople know that they need to ask for a sale. This is true of landing pages, too. Never leave visitors guessing about what they need to do next. All content on the page should lead up to getting a visitor to perform a desired act.
If the page does not clearly tell the visitor what is expected of them, how will they know? Of course, that means that marketers need to set clear goals for each and every landing page. Also, be sure that you are not trying to do too much with your landing page. However, in some cases, it might be just fine to have a sales page that also collect leads for visitors who are not quite ready to buy.
Your Form
The fold is the top part of a page that a visitors sees without having to scroll down any further. Always insert a call to action on the top of the page where it is immediately visible. Never make your visitors hunt around for your forms or buttons.
You may need to test the placement of your form in order to get it just right. Many have done well with the form on the top and right, while some have more success with their form at the bottom of the visible space. It's all a matter of testing.
Landing Page Optimization: Set Goals For Each Landing Page
Before marketers create any text, choose forms, or select graphics, it is important to have a clear goal in mind. If the page is supposed to collect prospects or make sales, it can be designed to perform these functions very well. In some cases, it might also be alright to have a secondary goal. However, this is actually riskier and should be tested out.
If you used Adwords to get people to your landing page, you know that the quality score has to be good. Always make sure that the paid advertisement relates to the landing page very closely. The more consistent that the ad and landing page are, the higher the quality score will be. This can result in much cheaper bid prices, so even pages that don't convert that well can be profitable.
Read also,
The way in Which We Use Adwords Keyword Planner Competition Level Data is Totally Wrong!
Crafting ideal landing pages is both an art and a science. While you can get close to your mark on the first try, you must never stop tweaking and testing your page to make it even better.
Author Bio:
Brock Hamilton is a successful entrepreneur and internet marketer. To read about the latest tips and advice on boosting your income visit his site, Income.com today.
Message: I hope that you have enjoyed 'Landing Page Optimization: Craft A Landing Page That Converts' article. However, if you want me to deliver more items, then please share my post. You can use Social Sharing Widget provided at the end of every post. After all, Sharing is Caring!
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