Case Study: Which one is the Best URL Shortener to Make Money Online?

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Case Study: Which one is the Best URL Shortener to Make Money Online?

Online earning may seems to be a hack initially but it is the reality of current time. People are playing in Millions nowadays with their online earning and bets thing is, it is the best way to earn from your comfort.

Although there are many ways to earn money online like Blogging, Website design and so on and you should try different methods. You will have to find which one works best for you. Today in this article, I am going to tell you about a method called URL shortening using which you can earn lots of money with or without having a site and that’s the beauty of URL shortener.

What are link shortener and how it works?


Can you see the below image from one of the Twitter Profile?

URL shortner stats on Twitter

Here if you will see the link inside the circle, you will find that it’s something like sh.st. Do you any site with such URL?

No, this is the shortened URL. So link shortener is a tool to make your big URL very small so that it can be shared anywhere easily.

Usually people keep URL long as they try to incorporate the keyword for SEO and so it is a good practice to make it shorten while sharing anywhere.


Now the bets benefit of using these URL shortener is, you can earn money from it. Yes, if you are shorting the URL with some URL shortener sites and when somebody clicks on that you will get paid. Although it is not that much but it’s decent amount.

When somebody will click on your URL, that person will be shown an ad for 5 sec and then he/she will be redirected to your site. Link Shortener company charge for that ad from the company and pay some amount of that to you.

Here is an infographic showing how exactly URL shortener works. This has been taken from http://zacjohnson.com/.

Infigraphics: How URL Shortner Works



Why you need URL Shortener?


  • There are many reasons as why one need URL shortener. Let me summarize those-
  • Short links save space while sharing
  • Long links simply looks ugly
  • Tracking become easy
  • You can hide your affiliate URL and keywords
  • Access to blocked URL and redirection
  • Make money out of it and many more.


How to select best URL Shortener Company to work?

Although there are many companies which are providing the URL shortening services but you can’t work with all of them and so you should understand their pros and cons as what they are providing you and what exactly you need.

Below are some of the company which provides URL shortening service-


  • Bit.ly
  • Shorte.st
  • Adf.ly

From these 3 most popular companies, bit.ly doesn’t provide the facility to monetize your URL and so you won’t earn from it.

So now we are left with following 2-


  • Shorte.st
  • Adf.ly


These are the couple of companies which people mainly use. Now let me do a comprehensive analysis among both and see which is best and why.

Data Analysis

We started with both the above network and started with a landing page and targeted the below countries for traffic and impressions.


  • Indonesia (ID)
  • India (IN)
  • Spain (ES)
  • Brazil (BR)
  • Mexico (MX)
  • South Africa (SA)
  • Argentina (AR)
  • Kuwait (KU)
  • United Arab Emirates (AE)
  • Malaysia (MY)
  • Philippines (PH)


This case study was done on 12th May 2016. Just a week back and so you can completely relay on these data.

And here are the parameters based on which we analyzed the data and came to conclusion-


  • Unique click
  • Revenue
  • Link Clicks
  • Visitors by shortener
  • Analytics data
How I collected and analyzed the data:

  • Unique click: I have checked the unique click I get on a specific URL and have added those into consideration while analyzing the data.
  • Revenue: Revenue has been calculated country wise per URL. All the calculation has been done fairly and the result is below.
  • Link Clicks: How many time my landing page links clicked.
  • Visitors by shortener: This depicts how many unique clicks this shortener has received
  • Analytics data: I tracked the Link Clicks and the Unique Clicks on my landing-page with Google Analytics.

And the below data has been gathered from our well know Google Analytics.


URL shortner data analysis


Data from Shorte.st URL Shorten dashboards-

Data from URL dashboards-


URL shortening sites data from theirs' Dashboard




And now see the result and decide which the winner is and why-

Let’s start with an explanation of terms.

Impressions – how many unique clicks were bought? A different number of impressions were purchased from each country
Views – how many unique clicks were counted (recognized and accepted) by each link shortener. When someone click on your shortened link and go to the resultant page then it count to be one view. The More clicks you will get the more views increased.
Revenue – how much was earned with each link shortener
ECPM (Effective Cost Per Mile) is calculated by dividing total earnings by total number of impressions in thousands. It is a excellent performance measure for various ad units. It’s great to use eCPM to compare your experimental results.


Impressions-


Impressions on Short URLs


Revenue country wise-


URL shortner revenue in South Africa

URL shortner revenue in Indonesia

URL shortner revenue in India

URL shortner revenue in Brazil

URL shortner revenue in Malaysia

URL shortner revenue in Arab Emirates

URL shortner revenue in Kuwait

URL shortner revenue in Spain


So as you can see from the stats, with the same traffic and clicks, Shorte.st gives more revenue than adf.ly and so you should go with Shorte.st only.

Winner: Shorte.st


So, if you are also willing to start making online with URL shortener then sign up for shorte.st and get good earning.

The steps are fairly simple and you can start easily. Even if you don’t have websites, you can earn. Just shorten the URL and share on social media or send in email and if anyone is clicking, you will get paid.

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